What I Do

Mathew Anderson

Greetings! It’s a pleasure to have you visit my online home. 👋

As a trailblazing communications and content creation professional for over a decade, I've greatly enjoyed building and maintaining an organization's public presence through first-class communications.

My experience includes website and social media management, building and managing a team of communications staff, connecting the public with developers and press, organizing outreach campaigns, developing online content plans with AI-assisted tools for critical launch dates, establishing press and partner relations, and being the trusted face of the company for its public platforms.

Community Management

I have over a decade of experience managing online communities, ranging from building them from the ground up to enhancing established ones with specific growth and retention needs. My experience also includes overseeing volunteers and collaborating with development teams on key initiatives.

Digital Communications

My digital communications experience combines general public community engagement, strategic business public relations, and how to create and manage content for all the involved entities (website development, social media management, newsletters, graphics creations, etc). An important knowledge base here is how to develop all of these pieces together in a 'big picture' view.

Public Relations

While my career started with community management, I have since expanded to focusing more on strategic relations with press and partners. This experience involves a mix of relationship management and content creation (press releases, newsletters, partner toolkits, etc).

Content Development

Over the years, I have developed a wide range of resources, including hundreds of supportive images, videos, livestreams, webinars, press kits, nonprofit toolkits, and more. These materials have been shared across various platforms, such as websites, social media, email newsletters, and external partner outlets like press websites.

Website Management

Extensive experience developing and managing websites (like this portfolio) and related platforms (social media). Skills include primary use of HTML, CSS, and SEO with secondary experience using PHP and JS.

Applied Organizations

Team References

Resume

Over 10 Years of Experience

Experience

2018-2024
KingsIsle Entertainment

Lead Community Manager

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversee community staff and guide company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized
➣ Maintain several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Coordinate interviews, livestreams/podcasts, and other public-facing developer features
➣ Design content strategies around web, social and emails to support advocacy stories
➣ Develop community newsletters, engagement events, and other outreach campaigns
➣ Research and identify emerging trends and insights to keep engagement strategies effective
➣ Coordinated strategic external communications during our company being acquired by a publisher

2016-2018
Google

Senior Community Manager

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

Key tools used: Adobe Photoshop & Premiere, Discord, Google Analytics, Hootsuite, JIRA, Mailchimp, Office Suite, Skype, Steam, Trello, Twitch, XSplit & OBS, Wikis, WordPress (HTML & CSS), Zendesk & Desk, most social networks, and various other content management, social media, and analytical tools.

2014-2016
Google

Community Manager

➣ Built from the ground up the entire community structure for the Grey Goo RTS game
➣ Hired and day-to-day managed a Junior Community Manager and Livestreamer Relations Manager
➣ Developed a weekly livestreamer program to maximize competitive player reach
➣ Coordinated with a team at a major international tournament live at PAX South
➣ Set up and managed all social sites, news outlets, forums, and email campaigns
➣ Advised team on numerous platform needs around brand and marketing/support plans

2009-2014
Petroglyph

Community Manager

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications

Education

University of Wisconsin - Oshkosh

Organizational Administration

Bachelor's degree in organizational administration with emphasis on content marketing, communications, and strategic management.

Fox Valley Technical College

Information Systems

Associates degree in computer technology with emphasis on administrative software like Office Suite and Google Suite, as well as desktop hardware and networking knowledge.

Tools

Project Management

Office & Google Suites

Advanced%

MailChimp / ConstantContact

Advanced%

Asana / Monday.com

Advanced%

Slack / Teams / Zoom

Expert%

Salesforce (Pardot)

Intermediate%

JIRA / Confluence

Advanced%

Graphics

Canva

Advanced%

Adobe Photoshop

Expert%

Adobe Premiere

Intermediate%

Adobe InDesign

Intermediate%

Branding

Advanced%

Social Media

All Major Platforms

Expert%

Google Analytics

Intermediate%

Sprout Social / HootSuite

Advanced%

SEO (hashtags, @, keywords, etc.)

Expert%

YouTube

Expert%

Discord

Advanced%

Website

WordPress / Wix

Advanced%

HTML / CSS

Expert%

SEO (H1 tags, keywords, alt text, indexing, etc.)

Expert%

PHP

Intermediate%

JavaScript

Intermediate%

Portfolio

My Works
Tribute to a Voice Actor

Tribute to a Voice Actor

Writings
Press Release – Product Content Update

Press Release – Product Content Update

Writings
Press Release – Nonprofit Charity Campaign

Press Release – Nonprofit Charity Campaign

Writings
Branded Promotional Header

Branded Promotional Header

Graphics
Product Anniversary Video – Team Interviews

Product Anniversary Video – Team Interviews

Videos
Extra Credits Content Creator Program

Extra Credits Content Creator Program

Public Relations
Convention Partner Meetup

Convention Partner Meetup

Public Relations
Community Office Tour

Community Office Tour

Public Relations
Booth Management

Booth Management

Public Relations
Our Cosmic Story (Book)

Our Cosmic Story (Book)

Writings
Promotional Trailer – Events for Gamers

Promotional Trailer – Events for Gamers

Videos
Industry Calendar – Events for Gamers

Industry Calendar – Events for Gamers

Websites
Event Insights of 2024 Infographic

Event Insights of 2024 Infographic

Graphics
Events for Gamers Podcast

Events for Gamers Podcast

Videos

Numerous other works are available. Here is a more comprehensive overview of content I have developed or edited over the years:

– Thousands of screenshots and general art/brand assets

– 600-800 hours of livestreams and webinars 

– 250+ complete newsletters with community and marketing content

– 100+ press releases and media alerts

– 100+ 1 page+ blog posts/articles/diaries

– 50+ trailers or gameplay pre-recorded videos of some sort

– 50+ event attendances that included booth managing/press/speaking

– 25+ page-fold flier/banner promotions

– Countless general news and social announcements

Contact Me

Get in Touch

contact @
mathewanderson
dot com

Texas, USA

Greetings! How are you today?

Consulting Available