What I Do

Mathew Anderson

Greetings! It’s a pleasure to have you visit my online home. 👋

As a trailblazing communications and content creation professional for over a decade, I've greatly enjoyed building and maintaining an organization's public presence through first-class communications.

My experience includes website and social media management, building and managing a team of communications staff, connecting the public with developers and press, organizing outreach campaigns, developing online content plans with AI-assisted tools for critical launch dates, establishing press and partner relations, and being the trusted face of the company for its public platforms.

Inspired a diverse public for organizations around the world through innovative digital strategies and compelling creative campaigns

Community Management

I have over a decade of experience managing digital communities, ranging from building them from the ground up to enhancing established ones with customized growth and retention needs. My experience also includes overseeing volunteers and collaborating with department teams on key initiatives.

Digital Communications

My digital communications experience combines general public community engagement, strategic business public relations, and how to create and manage content for all the involved entities (website development, social media management, web and email newsletters, graphics creations, etc). An important knowledge base here is how to develop all of these pieces together in a 'big picture' view.

Public Relations

While my career started in managing communities directly on the ground, I have since expanded to managing more of an organization's strategic relations with press and partners. This experience involves a mix of relationship management and content creation (press releases, newsletters, partner toolkits, etc).

Content Development

Over the years, I have developed a wide range of digital resources, including hundreds of supportive images, videos, livestreams, webinars, press kits, nonprofit toolkits, and more. These materials have been shared across various platforms, such as websites, social media, email newsletters, and external partner outlets like press websites.

Website Management

Extensive experience developing and managing websites (like this portfolio) and related platforms (social media). Skills include primary use of HTML, CSS, and SEO with secondary experience using PHP and JS.

Applied Organizations

Team References

Resume

Over 10 Years of Experience

Experience

For brevity and broad relevance, skills and experience are briefly generalized to the entire scope of work at each employer. Please contact me if you are interested in any details (including metrics).

Companies

2018-2024
KingsIsle Entertainment (remote)

Lead Community Manager [Digital]

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

Promoted to manage a community team that includes online moderators and third-party relations for multiple MMORPG and Mobile products. Total activity is as high as 50,000 CCU members and a yearly market cap of ~$25 million in revenue.

Products: Wizard101 (PC/Console MMORPG - PvE/PvP), Pirate101 (PC MMORPG - PvE/PvP), Ravenwood Academy (PC CYOA), Grub Guardian (Mobile)

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversaw community staff and guided company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized for customer support and marketing, increasing growth by over 30% on 10+ channels
➣ Achieved over 50,000 followers on new social channels (including Discord and Reddit) within 2 years
➣ Developed numerous community engagement programs, including for influencers and creators
➣ Established monthly livestreams with a mix of both gameplay and team advocacy themes
➣ Created a variety of events from major competitive tournaments, charity campaigns, to smaller social contests
➣ Maintained several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Executed at-the-moment crisis-management solutions to minimize critical sentiment events
➣ Established and maintained interviews, livestreams/podcasts, and other developer spotlights
➣ Designed content strategies around web, social and emails with videos to support advocacy stories
➣ Developed newsletters, engagement events, livestreams/webinars, and other outreach campaigns
➣ Researched and identified emerging trends and insight KPIs to keep engagement strategies effective
➣ Maintained a networked document management system that included policy updates and training tools
➣ Gathered public feedback and generated regular sentiment reports to execs to inform strategies
➣ Coordinated strategic external communications during our company being acquired by a publisher

2016-2018
Portalarium

Senior Community Manager [Digital]

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, web newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

2014-2016
SixFoot

Community Manager [Digital]

Managed two competitive (PvP) communities with 1,000+ CCUs and a company market cap of ~$25 million

➣ Built from the ground up the day-to-day community needs for a new real-time strategy game
➣ Managed the day-to-day for a Junior Community Manager and community volunteers
➣ Developed a livestreamer program to maximize player reach and communications with the team
➣ Helped the team establish a major international tournament event live at a tradeshow convention
➣ Set up and managed social sites, forums, and key website pages to keep the public informed
➣ Crafted and posted daily news and engaging content on all platforms (web, social, email, etc.)
➣ Advised team on platform needs to ensure alignment with brand and marketing/support plans
➣ Assisted with developing video productions, graphics designs, and other marketing materials

2009-2014
Petroglyph

Community Manager [Digital]

Joined the veteran creators of the Command & Conquer series to work on a new portfolio of products that include PC, Mobile, and Console ports.

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications

Products: Grey Goo (PC RTS), Guardians of Graxia (MOBA), Mytheon (RPG), End of Nations (RTS/MOBA), Battle for Graxia (MOBA), Panzer General: Allied Assault (PC/Board)

Education

University of Wisconsin - Oshkosh

Organizational Administration

Bachelor's degree in organizational administration with emphasis on content marketing, communications, and strategic management.

Fox Valley Technical College

Information Systems

Associates degree in computer technology with emphasis on administrative software like Office Suite and Google Suite, as well as desktop hardware and networking knowledge.

Skills & Tools

Project Management

Office & Google Suites

Advanced%

MailChimp / ConstantContact

Advanced%

Asana / Monday.com

Advanced%

Slack / Teams / Zoom

Expert%

Salesforce (Pardot)

Intermediate%

JIRA / Confluence

Advanced%

Graphics

Canva

Advanced%

Adobe Photoshop

Expert%

Adobe Premiere

Intermediate%

Adobe InDesign

Intermediate%

Branding

Advanced%

Social Media

All Major Platforms

Expert%

Google Analytics

Intermediate%

Sprout Social / HootSuite

Advanced%

SEO (hashtags, @, keywords, etc.)

Expert%

YouTube

Expert%

Discord

Advanced%

Web & Tech

WordPress / Wix

Advanced%

HTML / CSS

Expert%

SEO (H1 tags, keywords, alt text, indexing, etc.)

Expert%

PHP & JavaScript

Intermediate%

Web3 & AR/VR Kits

Intermediate%

Portfolio

My Works
The Power of Game Industry Nonprofits

The Power of Game Industry Nonprofits

Writings
This Portfolio Website!

This Portfolio Website!

Websites
Featured Person

Featured Person

Graphics
Tribute to a Voice Actor

Tribute to a Voice Actor

Writings
Press Release – Product Content Update

Press Release – Product Content Update

Writings
Press Release – Nonprofit Charity Campaign

Press Release – Nonprofit Charity Campaign

Writings
Branded Promotional Header

Branded Promotional Header

Graphics
Product Anniversary Video – Team Interviews

Product Anniversary Video – Team Interviews

Videos
Extra Credits Content Creator Program

Extra Credits Content Creator Program

Public Relations
Convention Partner Meetup

Convention Partner Meetup

Public Relations
Community Office Tour

Community Office Tour

Public Relations
Booth Management

Booth Management

Public Relations
Our Cosmic Story (Book)

Our Cosmic Story (Book)

Writings
Promotional Trailer – Events for Gamers

Promotional Trailer – Events for Gamers

Videos
Industry Calendar – Events for Gamers

Industry Calendar – Events for Gamers

Websites
Event Insights of 2024 Infographic

Event Insights of 2024 Infographic

Graphics
Events for Gamers Podcast

Events for Gamers Podcast

Videos

Numerous other works are available. Here is a more comprehensive overview of content I have developed or edited:

– Thousands of screenshots and general art/brand assets

– 600-800 hours of livestreams and webinars 

– 150+ events from small contests to large tournaments

– 150+ complete newsletters with community and marketing content

– 100+ press releases, media alerts, and related critical news updates

– 100+ 1 page+ blog posts/articles/diaries

– 50+ trailers or gameplay pre-recorded videos of some sort

– 50+ onsite event attendances that included booth managing/press/speaking

– 25+ page-fold flier/banner promotions

– Countless general news and social announcements

Contact Me

Get in Touch

contact @
mathewanderson
dot com

United States (coast)

Greetings! How are you today?

Consulting Available