What I Do

Mathew Anderson

Greetings! It’s a pleasure to have you visit my online home. 👋

As a trailblazing communications and content creation professional for over a decade, I've greatly enjoyed building and maintaining an organization's public presence through first-class communications.

My experience includes website and social media management, building and managing a team of communications staff, connecting the public with developers and press, organizing outreach campaigns, developing online content plans with AI-assisted tools for critical launch dates, establishing press and partner relations, and being the trusted face of the company for its public platforms.

Inspired a diverse public for organizations around the world through innovative digital strategies and compelling creative campaigns

Community Management

I have over a decade of experience managing digital communities, ranging from building them from the ground up to enhancing established ones with customized growth and retention needs. My experience also includes overseeing volunteers and collaborating with department teams on key initiatives.

Digital Communications

My digital communications experience combines general public community engagement, strategic business public relations, and how to create and manage content for all the involved entities (website development, social media management, web and email newsletters, graphics creations, etc). An important knowledge base here is how to develop all of these pieces together in a 'big picture' view.

Public Relations

While my career started in managing communities directly on the ground, I have since expanded to managing more of an organization's strategic relations with press and partners. This experience involves a mix of relationship management and content creation (press releases, newsletters, partner toolkits, etc).

Content Development

Over the years, I have developed a wide range of digital resources, including hundreds of supportive images, videos, livestreams, webinars, press kits, nonprofit toolkits, and more. These materials have been shared across various platforms, such as websites, social media, email newsletters, and external partner outlets like press websites.

Website Management

Extensive experience developing and managing websites (like this portfolio) and related platforms (social media). Skills include primary use of HTML, CSS, and SEO with secondary experience using PHP and JS.

Applied Organizations

Team References

Team References

Resume

Over 10 Years of Experience

Experience

For brevity and broad relevance, skills and experience are briefly generalized to the entire scope of work at each employer. Please contact me if you are interested in any details (including metrics).

Companies

Nov 2016-Present
Events for Gamers

Founder / CEO

Events for Gamers is a project focused on listing all global conferences, conventions, and other related industry events in one calendar. Events for Gamers is also a news resource and provides media relations advice to event organizers, developers, and the press.

The site primarily services B2B conference attendees such as high-level keynote speakers, press, and developers. The general public also has a place to search for convention and festival events like Gen Con, Comic-Con, and hundreds of others from around the world.

Jul 2025-Present
DPReview

Community Manager

Proud to be leading the public community communications for the leading digital photography review site, DPReview.com.
➣ Moderator of the community forums and creator of the public communications policies
➣ Designed and implemented the communications plan to migrate the forums to a new AI-capable platform
➣ Crafted entirely new community guidelines and public policies that include AI-use best practices
➣ Edit and update blog posts, website content, and public relations communications materials
➣ Coordinate with external partners and community influencers on shared content projects
➣ Collaborate with the editorial team to increase article reach to thousands of new followers
➣ Manage and maintain a social media presence with a focus on community group support
➣ Assist with the development of weekly email newsletters, suggesting content and layout ideas
➣ Analyze click, open, and various other engagement metrics for website, social media and email

Dec 2024 - Present
Brand Authors

Lead Community Consultant [Digital]

Consulting with associated partner studios and their publishers to build out new community and public relations needs and to enhance current ones

Jul 2018 - Dec 2024
KingsIsle Entertainment (remote)

Lead Community Manager [Digital]

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

Promoted to manage a community team that includes online moderators and third-party relations for multiple MMORPG and Mobile products. Total activity is as high as 50,000 CCU members and a yearly market cap of ~$25 million in revenue.

Products: Wizard101 (PC/Console MMORPG - PvE/PvP), Pirate101 (PC MMORPG - PvE/PvP), Ravenwood Academy (PC CYOA), Grub Guardian (Mobile), EverClicker (Mobile), Animal Cove (Mobile)

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversaw community staff and guided company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized for customer support and marketing, increasing growth by over 30% on 10+ channels
➣ Achieved over 50,000 followers on new social channels (including Discord and Reddit) within 2 years
➣ Developed numerous community engagement programs, including for influencers and creators
➣ Established monthly livestreams with a mix of both gameplay and team advocacy themes
➣ Created a variety of events from major competitive tournaments, charity campaigns, to smaller social contests
➣ Maintained several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Executed at-the-moment crisis-management solutions to minimize critical sentiment events
➣ Established and maintained interviews, livestreams/podcasts, and other developer spotlights
➣ Designed content strategies around web, social and emails with videos to support advocacy stories
➣ Developed newsletters, engagement events, livestreams/webinars, and other outreach campaigns
➣ Researched and identified emerging trends and insight KPIs to keep engagement strategies effective
➣ Maintained a networked document management system that included policy updates and training tools
➣ Gathered public feedback and generated regular sentiment reports to execs to inform strategies
➣ Coordinated strategic external communications during our company being acquired by a publisher

May 2016 - Jun 2018
Portalarium

Senior Community Manager [Digital]

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, web newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

Products: Shroud of the Avatar (MMORPG)

Feb 2014 - May 2016
SixFoot

Community Manager [Digital]

Managed two competitive (PvP) communities with 1,000+ CCUs and a company market cap of ~$25 million

➣ Built from the ground up the day-to-day community needs for a new real-time strategy game
➣ Managed the day-to-day for a Junior Community Manager and community volunteers
➣ Developed a livestreamer program to maximize player reach and communications with the team
➣ Helped the team establish a major international tournament event live at a tradeshow convention
➣ Set up and managed social sites, forums, and key website pages to keep the public informed
➣ Crafted and posted daily news and engaging content on all platforms (web, social, email, etc.)
➣ Advised team on platform needs to ensure alignment with brand and marketing/support plans
➣ Assisted with developing video productions, graphics designs, and other marketing materials

Products: Grey Goo (RTS) and Dreadnought (Combat Shooter Simulation)

Jul 2009 - Feb 2014
Petroglyph

Community Manager [Digital]

Joined the veteran creators of the Command & Conquer series to work on a new portfolio of products that include PC, Mobile, and Console ports.

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications

Products: Grey Goo (PC RTS), Guardians of Graxia (MOBA and Board), Mytheon (RPG), End of Nations (RTS/MOBA), Battle for Graxia (MOBA), Panzer General: Allied Assault (PC/Board)

Education

University of Wisconsin - Oshkosh

Organizational Administration

Bachelor's degree in organizational administration with emphasis on content marketing, communications, and strategic management.

Fox Valley Technical College

Information Systems

Associates degree in computer technology with emphasis on administrative software like Office Suite and Google Suite, as well as desktop hardware and networking knowledge.

Certificates

  • Critical Thinking for More Effective Communication (LinkedIn)
  • Digital Marketing – SEO, Social Media, Content, Online Ads (Udemy)
  • Leadership: Practical Leadership Skills (Udemy)
  • Mindful Communications for Less Conflict and Stronger Relationship (LinkedIn)
  • Public Relations: Media Crisis Communications Certificate (Udemy)
  • Social Media Marketing: Strategy and Optimization (LinkedIn)
  • Storytelling to Influence (Udemy)
  • The Leader Habit (LinkedIn)
  • The New AI Tech Stack: AI Literacy for Tech Leaders (LinkedIn)
  • The Three Pillars of Effective Communication (LinkedIn)
  • The Ultimate Public Relations Masterclass (Udemy)

Skills & Tools

Project Management

Office & Google Suites

Advanced%

MailChimp / ConstantContact

Advanced%

Asana / Monday.com

Advanced%

Slack / Teams / Zoom

Expert%

Salesforce (Pardot)

Intermediate%

JIRA / Confluence / Zapier

Advanced%

Graphics

Canva

Advanced%

Adobe Photoshop

Expert%

Adobe Premiere

Intermediate%

Adobe InDesign

Intermediate%

Branding

Advanced%

AI Specific

Prompt Engineering

Advanced%

Automated Task Management

Advanced%

App Selection Knowledge

Expert%

Moderation Integration

Expert%

Public Policy Creation

Expert%

Social Media

All Major Platforms

Expert%

Google Analytics

Intermediate%

Sprout Social / HootSuite

Advanced%

SEO (hashtags, @, keywords, etc.)

Expert%

YouTube

Expert%

Discord

Advanced%

Web & Tech

WordPress / Wix / Squarespace

Advanced%

HTML / CSS

Expert%

SEO (H1 tags, keywords, alt text, indexing, etc.)

Expert%

PHP & JavaScript

Intermediate%

Web3 & AR/VR Kits

Intermediate%

Portfolio

My Works
Events for Gamers Podcast

Events for Gamers Podcast

Videos
Social Media Toolkit

Social Media Toolkit

Graphics, Writings
The Power of Game Industry Nonprofits

The Power of Game Industry Nonprofits

Writings
This Portfolio Website!

This Portfolio Website!

Websites
Featured Person

Featured Person

Graphics
Tribute to a Voice Actor

Tribute to a Voice Actor

Writings
Press Release – Product Content Update

Press Release – Product Content Update

Writings
Press Release – Nonprofit Charity Campaign

Press Release – Nonprofit Charity Campaign

Writings
Branded Promotional Header

Branded Promotional Header

Graphics
Product Anniversary Video – Team Interviews

Product Anniversary Video – Team Interviews

Videos
Extra Credits Content Creator Program

Extra Credits Content Creator Program

Public Relations
Convention Partner Meetup

Convention Partner Meetup

Public Relations
Community Office Tour

Community Office Tour

Public Relations
Booth Management

Booth Management

Public Relations
Our Cosmic Story (Book)

Our Cosmic Story (Book)

Writings
Promotional Trailer – Events for Gamers

Promotional Trailer – Events for Gamers

Videos
Industry Calendar – Events for Gamers

Industry Calendar – Events for Gamers

Websites
Event Insights of 2024 Infographic

Event Insights of 2024 Infographic

Graphics

Content in Numbers

Numerous other works are available. Here is a more consolidated overview of content I have developed or edited:

  • Thousands of screenshots and general art/brand assets
  • 600-800 hours of livestreams and webinars 
  • 150+ events from small contests to large tournaments
  • 150+ complete newsletters with community and marketing content
  • 100+ press releases, media alerts, and related critical news updates
  • 100+ 1 page+ blog posts/articles/diaries
  • 50+ trailers or gameplay pre-recorded videos of some sort
  • 50+ onsite event attendances that included booth managing/press/speaking
  • 25+ page-fold flier/banner promotions
  • Countless general news and social announcements

AI Services

I will save your organization time and money by implementing smart AI strategies

Tool & app selection

I will recommend the right prompting and app creation tools. What about trusting an AI app to log into your accounts? I've got you covered there too. Tool & app selection is the first and most important consideration.

Prompting ChatGPT(+) properly

LLMs like ChatGPT may appear to give a correct answer, but most of the time they don't. Or it's not what you asked for. Learn how to prompt them for both accurate and complete results.

Slop & spam mitigation

"AI slop" and spam in all communities and discussion spaces is increasingly become a serious problem to maintain a healthy community. I show organizations how to mitigate these intrusions.

Public policies & procedures

The public needs to know what your organization's stance is on the use of AI. They also need to know what boundaries are placed on them in discussion spaces.

Streamlined public analytics

You can use AI effectively to help monitor campaign successes, public sentiment of the organization and the community itself, and discover when bad actors are intruding.

Knowledges

  • Tool & app selection
  • Slop & spam mitigation
  • Prompt engineering
  • Establishing internal procedures
  • Identifying AI threats
  • Crisis management
  • Search engine optimization
  • Public policy development
  • Leading public communications
  • Social media setup
  • Website & email setup
  • HTML & CSS
  • Social media strategies
  • Content strategy
  • Community content discovery

Help examples

AI bots are quickly becoming a plague for discussion-based communities. Whether it’s in a classic forum structure or on modern Discord chat channels, bots (and often real actors) are posting what’s called “AI slop”. AI slop is basically AI-generated text or images excessively published in a particular area, usually not disclosed as AI-generated until someone points it out.

To combat AI slop, one of the first things you need to do is develop policies that help guide the rest of the community to identify what it is and how to report it when AI slop occurs.

There are many text and image AI prompting services out there, and they all appear similar at first glance, but they are not. Let’s focus just on primarily text-based services like ChatGPT and Perplexity to give you a glimpse at how to decide between them.

ChatGPT is great for content creation and creative writing with prompt responses that feel more ‘human’ and fluid to the natural way we discuss problems and get solutions for them. If you’re looking for a ‘friendlier’ prompting service that’s easy to use, ChatGPT is a good start.

Alternatively, you may wish to use a prompt service that is more accurate and analytics, especially say for scientific research and academic work. Perplexity excels here. Perplexity also is better and fact-checking and running detailed analysis of data-heavy tables and other formula. Use Perplexity if your organization is more serious about accurate results.

Be warned though, none of these prompt services are 100% accurate, which is where I can come in to help sort it out for you).

As with many of these questions, it depends. Sorry, I don’t mean to sound like “that guy” who answers without really answering. You came here after all for answers.

I say this with a deep sense of care for your situation, even without knowing what it is yet. This is because every single community and public group I’ve ever worked for has acted a bit differently. In fact, there is only one internal guideline I can suggest that every single organization should follow in this space – don’t blatantly exaggerate and lie to your community, because they will find out the truth one way or another. I promise you that.

Actually, there’s two internal guidelines I must mention here while I’m giving you free advice. The second is don’t ignore your community either. If they ask, “are you using AI?” be ready to answer them.


I hope these few examples give you an idea on challenges organizations face when using AI and how to consider proper communications between the organization and its followers.

Please feel free to contact me at any time to dive deeper into your particular needs. I welcome the outreach and look forward to helping your organization be confident in its public communications!

About my work

Happy Clients

105+

Working Hours

4,780+

Certificates Earned

11

Coffee Consumed

999+

Partner Quote

Our community was in decline. The forums and article comments were filled with spammers, and increasingly arguments between segmented groups. And most recently, AI spammers have been creating further rifts between everyone. Mathew helped turn that all around with some rather simple programs and guidelines we were able to launch in just a few months.

Now, every week we see an increase in improvement. We still work with Mathew on further refinements.
Chris Deming. CFA

Here is what happens when you allow poorly planned AI automation:

Contact Me

Get in Touch

I will save your organization time and money by implementing smart AI-supported community and communications strategies. Contact me anytime and let's chat.

contact @
mathewanderson
dot com

United States (coast)

Greetings! How are you today?

Consulting Available