Mathew Anderson

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversee community staff and guide company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized
➣ Maintain several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Coordinate interviews, livestreams/podcasts, and other public-facing developer features
➣ Design content strategies around web, social and emails to support advocacy stories
➣ Develop community web and email newsletters, engagement events, and other outreach campaigns
➣ Research and identify emerging trends and insights to keep engagement strategies effective
➣ Coordinated strategic external communications during our company being acquired by a publisher

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, web newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

Key tools used: Adobe Photoshop & Premiere, Discord, Google Analytics, Hootsuite, JIRA, Mailchimp, Office Suite, Skype, Steam, Trello, Twitch, XSplit & OBS, Wikis, WordPress (HTML & CSS), Zendesk & Desk, most social networks, and various other content management, social media, and analytical tools.

➣ Built from the ground up the day-to-day community needs for a new real-time strategy game
➣ Managed the day-to-day for a Junior Community Manager and community volunteers
➣ Developed a livestreamer program to maximize player reach and communications with the team
➣ Helped the team establish a major international tournament event live at a tradeshow convention
➣ Set up and managed social sites, forums, and key website pages to keep the public informed
➣ Crafted and posted daily news and engaging content on all platforms (web, social, email, etc.)
➣ Advised team on platform needs to ensure alignment with brand and marketing/support plans
➣ Assisted with developing video productions, graphics designs, and other marketing materials

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications