Mathew Anderson

Consulting with associated partner studios and their publishers to build out new community and public relations needs and to enhance current ones

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

Promoted to manage a community team that includes online moderators and third-party relations for multiple MMORPG and Mobile products. Total activity is as high as 50,000 CCU members and a yearly market cap of ~$25 million in revenue.

Products: Wizard101 (PC/Console MMORPG - PvE/PvP), Pirate101 (PC MMORPG - PvE/PvP), Ravenwood Academy (PC CYOA), Grub Guardian (Mobile), EverClicker (Mobile), Animal Cove (Mobile)

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversaw community staff and guided company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized for customer support and marketing, increasing growth by over 30% on 10+ channels
➣ Achieved over 50,000 followers on new social channels (including Discord and Reddit) within 2 years
➣ Developed numerous community engagement programs, including for influencers and creators
➣ Established monthly livestreams with a mix of both gameplay and team advocacy themes
➣ Created a variety of events from major competitive tournaments, charity campaigns, to smaller social contests
➣ Maintained several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Executed at-the-moment crisis-management solutions to minimize critical sentiment events
➣ Established and maintained interviews, livestreams/podcasts, and other developer spotlights
➣ Designed content strategies around web, social and emails with videos to support advocacy stories
➣ Developed newsletters, engagement events, livestreams/webinars, and other outreach campaigns
➣ Researched and identified emerging trends and insight KPIs to keep engagement strategies effective
➣ Maintained a networked document management system that included policy updates and training tools
➣ Gathered public feedback and generated regular sentiment reports to execs to inform strategies
➣ Coordinated strategic external communications during our company being acquired by a publisher

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, web newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

Products: Shroud of the Avatar (MMORPG)

Managed two competitive (PvP) communities with 1,000+ CCUs and a company market cap of ~$25 million

➣ Built from the ground up the day-to-day community needs for a new real-time strategy game
➣ Managed the day-to-day for a Junior Community Manager and community volunteers
➣ Developed a livestreamer program to maximize player reach and communications with the team
➣ Helped the team establish a major international tournament event live at a tradeshow convention
➣ Set up and managed social sites, forums, and key website pages to keep the public informed
➣ Crafted and posted daily news and engaging content on all platforms (web, social, email, etc.)
➣ Advised team on platform needs to ensure alignment with brand and marketing/support plans
➣ Assisted with developing video productions, graphics designs, and other marketing materials

Products: Grey Goo (RTS) and Dreadnought (Combat Shooter Simulation)

Joined the veteran creators of the Command & Conquer series to work on a new portfolio of products that include PC, Mobile, and Console ports.

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications

Products: Grey Goo (PC RTS), Guardians of Graxia (MOBA and Board), Mytheon (RPG), End of Nations (RTS/MOBA), Battle for Graxia (MOBA), Panzer General: Allied Assault (PC/Board)