Mathew Anderson

Proud to be leading the Community and PR Communications for all of KingsIsle's kid and family-friendly games. Working with partners, press, and the public to foster a positive online environment.

➣ Lead of community programs and general public-level interactions
➣ Public relations lead including with media sites for press outreach
➣ Trained and oversaw community staff and guided company interactions on public platforms
➣ Restructured and managed digital communications platforms including how social media is utilized for customer support and marketing, increasing growth by over 30% on 10+ channels
➣ Achieved over 50,000 followers on new social channels (including Discord and Reddit) within 2 years
➣ Developed numerous community engagement programs, including for influencers and creators
➣ Established monthly livestreams with a mix of both gameplay and team advocacy themes
➣ Created a variety of events from major competitive tournaments, charity campaigns, to smaller social contests
➣ Maintained several website content needs including community advocacy and support pages
➣ Modernized public relations best practices, including internal communication procedures
➣ Executed at-the-moment crisis-management solutions to minimize critical sentiment events
➣ Established and maintained interviews, livestreams/podcasts, and other developer spotlights
➣ Designed content strategies around web, social and emails with videos to support advocacy stories
➣ Developed newsletters, engagement events, livestreams/webinars, and other outreach campaigns
➣ Researched and identified emerging trends and insight KPIs to keep engagement strategies effective
➣ Maintained a networked document management system that included policy updates and training tools
➣ Gathered public feedback and generated regular sentiment reports to execs to inform strategies
➣ Coordinated strategic external communications during our company being acquired by a publisher

Proud to have been a part of the Portalarium team working with Richard Garriott on Shroud of the Avatar, a newly released MMO/RPG. Shroud of the Avatar is the second most successful Kickstarter game. I led the company's community needs, as well as assisted in the brand, PR, and content marketing efforts for the game's early access phase, launch, and post-launch updates.

➣ Primary point of contact between the community, developers, and press
➣ Lead of community relations and communications between partners
➣ Responsible for external and internal community policies and a team of support moderators
➣ Developed contests, web newsletters, and email publications for hundreds of thousands of subscribers
➣ Kept the website, store, forums, and social sites maintained and updated
➣ Produced community sentiment, game update feedback, and playtest reports and analytics
➣ Led weekly livestreams and monthly telethons, including family-friendly charity campaigns
➣ Assisted in marketing campaigns and brand needs for press and partners

➣ Built from the ground up the day-to-day community needs for a new real-time strategy game
➣ Managed the day-to-day for a Junior Community Manager and community volunteers
➣ Developed a livestreamer program to maximize player reach and communications with the team
➣ Helped the team establish a major international tournament event live at a tradeshow convention
➣ Set up and managed social sites, forums, and key website pages to keep the public informed
➣ Crafted and posted daily news and engaging content on all platforms (web, social, email, etc.)
➣ Advised team on platform needs to ensure alignment with brand and marketing/support plans
➣ Assisted with developing video productions, graphics designs, and other marketing materials

➣ Coordinated community strategies focusing on all of Petroglyph's products
➣ Planned and then implemented the community launch for a major online game
➣ Trained and led a community and support team that included off-site moderators and volunteers
➣ Developed marketing and content release plans within budget for new game launches
➣ Organized and closely managed with the community several tournaments and events
➣ Designed and released regular engaging game updates on all social media sites
➣ Managed and updated community website content and promotional spaces
➣ Voice of Petroglyph for all marketing and community communications