Created from scratch a complete content creator (influencer) program for our community. The program encouraged the community to create designated themed content on a monthly basis in exchange for various perks (product rewards, roundtable chats with our development team, etc).

The success of the program was truly revealed when we realized it not only encouraged participants to create content for the monthly 'objectives', but the rest of the community to do so as well (even though unofficial participants did not get the rewards).